Jennifer Van Grove of Mashable, a social media information giant, exposes the new product from Traackr that helps marketers find influential voices online. 
The term brand ambassador has taken on a whole new meaning. So how exactly does this new product work? Traacker's new "Online Authority List" is essentially a who's who in online journalism. The kicker is however, the fact that this product can drill down influencers by specfic campagin initatives. The Authority List grades and rates authors by their reach (how far stories travel), resonance (how well they perform), and their relevance(how related they are to the search criteria). Influencers can also be viewed by location and type- activists, reporters, experts (Van Grove, Sept. 09, 2009).
The term brand ambassador has taken on a whole new meaning. So how exactly does this new product work? Traacker's new "Online Authority List" is essentially a who's who in online journalism. The kicker is however, the fact that this product can drill down influencers by specfic campagin initatives. The Authority List grades and rates authors by their reach (how far stories travel), resonance (how well they perform), and their relevance(how related they are to the search criteria). Influencers can also be viewed by location and type- activists, reporters, experts (Van Grove, Sept. 09, 2009). Many in the world of advertising, PR and marketing, know that social influencers are important, but have no idea how to identify the big players. Now, tracking PR results has shown itself to be within reach.