With everyone arguing about the validity of Twitter, many are overlooking the many marketing benefits of the new social media tool. In the simpilest terms, Twitter is a “micro-blog” that allows you to post very short updates, comments or thoughts that have to fit in to 140 characters. While you might not see the benefits in those who are posting what they ate for breakfast, you can’t ignore the potential reach of using Twitter to market and promote your company.
How To Use Twitter to Grow Your Brand:
1. Announce sales and deals in an instant.
2. Build buzz about your product/services.
3. Update breaking news during an event or conference.
4. Share the recent blog or press release you posted on your website, linking readers back to your site, generating traffic and hopefully leading to sales.
5. Network with industry professionals.
6. Build your customer base by following people, who will follow you.
7. Connect with media influencers who might decide to write about you, leading to exposure.
8. Monitor your company/brand by searching for those who are already “tweeting” about you. Respond to their post.
9. Promote a Webinar or event.
10. Build credibility by tweeting about recent events and news relevant to your industry.
With celebrities, national brands and even Obama hopping on the Twitter bandwagon, it is important to take the time to realize the potential of social media in your marketing plan. Heck, even Oprah has a Twitter account now. This should be an “ah-ha” moment for anyone and everyone who is trying to grow their brand and promote their company. The best part is that it’s free and takes seconds to manage.
How To Use Twitter to Grow Your Brand:
1. Announce sales and deals in an instant.
2. Build buzz about your product/services.
3. Update breaking news during an event or conference.
4. Share the recent blog or press release you posted on your website, linking readers back to your site, generating traffic and hopefully leading to sales.
5. Network with industry professionals.
6. Build your customer base by following people, who will follow you.
7. Connect with media influencers who might decide to write about you, leading to exposure.
8. Monitor your company/brand by searching for those who are already “tweeting” about you. Respond to their post.
9. Promote a Webinar or event.
10. Build credibility by tweeting about recent events and news relevant to your industry.
With celebrities, national brands and even Obama hopping on the Twitter bandwagon, it is important to take the time to realize the potential of social media in your marketing plan. Heck, even Oprah has a Twitter account now. This should be an “ah-ha” moment for anyone and everyone who is trying to grow their brand and promote their company. The best part is that it’s free and takes seconds to manage.
Follow Strategic Marketing on Twitter.
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